Our latest application, Trusted Sender Score, is a free tool that gives email users an easy to understand metric with respects to the trustworthiness and the responsible use of any email domain. The tool helps email users understand which domains are safe to subscribe to and do business with.
Trusted Sender Score is our contribution to stopping SPAM and Scam emails.fingerprint Free Email Tools Other
Our experience with email delivery started in 1998 and since then SPAM volumes and email scams have become an epidemic. Our view is that the current misuse of email began when organizations saw the cost advantages and initial spikes in email attributable revenue which created a new list broking and e-blasting industry. Organizations often acquired email addresses without so much as a first name, sending untargeted e-blasts more frequently. This combined with the introduction of drip campaigns and email automation caused so much SPAM that it became easy to hide deceptive emails in flooded inboxes.
The chart below shows that in September 2019, global SPAM volumes are approximately 85% of all email, with an average of 409 billion emails being sent per day.
In 2016 we began the commercial research and implementation of what is now the Trusted Sender Score (program). The percentage of SPAM emails versus legitimate emails sent based on a daily average according to the Talos Intelligence web site (the source of the chart data) was approximately 92%. A spike that is also confirmed by data sourced from statista.com, although total percentages differ quite significantly and you will see an even larger spike in 2014.
A key component to the recent drop (3 years) in SPAM as a percentage of total email has been due to the implementation of compliant DMARC records across an estimated 1 million domains globally. There are approximately 400 million domains currently registered. If every domain was DMARC compliant SPAM Volumes would be less than 10% of the Worlds email volume.
We believe and predict that as domains become safe and trusted, the visibility and accountability of the domain will make it much easier to identify domains that are responsible for SPAM or email scams (currently the return path IP address is penalised). This in turn will mean they the domains can be blacklisted or blocked and owners of the domain prosecuted.
Organisations that continue to send excessive untargeted emails will suffer email reputation loss and will need to find better algorithms to send email to meet their demands and needs.
Our team already has solved many of these future requirements though innovative email solutions provided by Zulu eDM and Zulu Trusted Sender and we will continue to innovate to improve the sustainability commercial outcomes for users of email and our applications.
Our success and growth has always been built on partnering with like minded organizations.
We are in the process of re-launching our Partner Network to ensure we can provide the best level of service with the fairest pricing possible.
Please check back or register your interest via our contact page.
We most certainly are.
Launched Trusted Sender Score and The Trusted Sender NetworkThe first metric that gives email users a benchmark to understand the trustworthiness of an email domain.
Trusted Sender Program & Network is launched helping organizations address the many email configuration requirements needed to become trusted.
Trusted Sender Program, Key DMARC Commercial Research & Email Sender Check Launched.Email open rates for new customers with unproven lists average over 55% open rate.
Based off the experiences we learnt through commercial outcomes and testing we started to devise the algorithm for what is now Trusted Sender Score. That began with Email Sender Check, followed by a manual service called, Trusted Sender Program.
David Barnes SPOOF's DMARC protected domains.
First ESP to Mandate DMARC & Have DMARC Only SMTP OfferingIn August of 2017 we took a hard stance against SPOOF and the SPAM epidemic and mandated DMARC for all clients using our software
FREE Account holders were allocated a mail redirect using our zuluedm.com domain as their SMTP:FROM (Return Path). To ensure All client sign-ups are vetted and cross referenced for authenticity.
DMARC & Automated Email Reputation ManagementFirst ESP to implement a DMARC solution. We also introduced the first SPAM Bounce analytics metrics
Over 28 million Subscribers Per AccountIn 2013 we re-engineered the platform to handle enterprise scale subscriber volumes (over 5,000,000) in a single account. This was later commercially tested to over 28 million subscribers by a US/ German Customer.
First Multi-National & Franchise eDM FeaturesWe realised that one view of the subscriber was important however some organisations operated under different jurisdictions and agreements such as a Franchise based organization or multi-national corporation. These organisations required a system that they could create all of the branding, email content and digital assets necessary and make that available to sub-accounts that had autonomy over email, sms, subscribers and engagement.
Cyber Secure Database ProtectionWith many of our clients the subject of Phishing Attacks to gain access to their account we devised controls that we still used today in the prevention of client account compromises.
Released Conditional Content For Email CampaignsOur view which was that a campaign should appear with content specific to the subscriber's preferences (not just data variables). e.g. if your preference was Red T-shirts, when a t-shirt campaign was sent you would, red t-shirts would appear first. This personalised content delivery tool was extended and is unique to Zulu eDM.
One View of the SubscriberWe didn't believe in list blasting and the unsubscribe function did not meet the Australia Ant-SPAM laws. So we architecture the system to be a groups based collation of subscribers that is still used today and still meets any marketing CRM needs.
First to integrate SMS & Email CampaigningLaunched SMS and Email Campaigns as an integrated offering. We saw the potential in a multi channel environment.